Foundations of Sport Management

R. Brian Crow is an associate professor in the Department of Sport Management at Slippery Rock University, where he teaches courses related to sport marketing, sport finance, selling in sport, and current issues in sport. Dr. Crow also serves SRU as the NCAA faculty athletics representative. Prior to his appointment at SRU, he taught at Hampton University for four years and at the University of Southern Mississippi for three years. He earned his EdD in higher education administration and master of business administration degrees from West Virginia University, and his bachelor of science degree from West Liberty State College. Professionally, Dr. Crow has served as editor-in-chief of Sport Marketing Quarterly and has held various positions within the North American Society for Sport Management, including president. He has co-authored another text, Profiles of Sport Industry Professionals, with friends and colleagues Matt Robinson, Mary Hums, and Dennis Phillips.

In 2004, Dr. Crow founded GameDay Consulting, LLC, a full-service consulting firm providing customer-service training to various sport organizations and entities. Current and past clients include the Pittsburgh Steelers (Heinz Field), Baltimore Ravens (M & T Bank Stadium), Buffalo Bills (Ralph Wilson Stadium), Houston Texans (Reliant Stadium) and several NCAA Division I institutions, including WVU, Bowling Green, and Pitt.

Dr. Crow is the proud father of Samuel (13) and Hannah (9).

Andy Gillentine served as the associate dean and director of the sport administration programs at the University of Miami (2002–2008) and at Mississippi State University (1995–2002). In 2009, he received the Sport Management Outstanding Achievement Award from the National Association of Sport and Physical Education. Additionally, he served as athletic director and coach for more than 15 years and is nationally recognized for his expertise in sport management curriculum and program development. In 2008, he was appointed as a Commissioner of the Council of Sport Management Accreditation (COSMA). Prior to this appointment, Gillentine served as chair of a joint task force of NASPE/NASSM charged with formalizing the curricular standards required for accreditation. In 2007, he was appointed to serve as a board member of the Miami Dade Sports Commission, which is charged with developing and expanding the presence of the sport industry in Miami Dade County and South Florida. Previously he served on the Sport Management Program Review Council Executive Board and as chair of the National Sport Management Council.

Dr. Gillentine’s research interests are sport marketing, professional development, and management issues in sport. He has conducted research projects for numerous sport organizations that have resulted in more than 50 publications and more than 100 national and international presentations. In 2007 he was appointed as a research fellow of the Research Consortium of the AAHPERD, the largest professional organization of sport and physical educators in the United States.

Brianna (Bri) Newland is the Associate Dean of the College of Business at the University of Colorado, Colorado Springs. Newland’s research interest explores active sport event tourism, with a specific focus on leveraging opportunities for the event and destination. She also conducts research in the area of sport development, examining the effects of sport delivery on sport participation across the lifespan. Newland has published her research in Sport Management Review, Journal of Sport Management, Sport Marketing Quarterly, Journal of Sport & Tourism, Journal of Vacation Marketing, and Event Management among others. She has worked in conjunction with industry partners such as FOX Sports, Vacation Races, Monumental Marathon, Triathlon Australia, USA Triathlon, among others. Her research and consultancy work has offered marketing, management, and leveraging solutions to sport events and organizations, NGBs, and other government agencies, helping improve and enhance business outcomes.